RUN HARD.
STAY WHOLE.
Expert strength, endurance and technical coaching for runners, triathletes and hybrid athletes who want to go faster without breaking down.
WORK 1:1 WITH ME
VIEW RUN SPECIFC STRENGTH GROUP AT ACHIEVE, MOSELEY
WHEN HARD WORK STOPS WORKING - IS THIS YOU?
More effort isn’t always the answer. You need a system that helps your body adapt - not just survive training.
NIGGLES THAT NEVER GO AWAY
TRAINING VOLUME INCREASES, BUT PROGRESS STALLS
STENGTH WORK THAT DOESN’T SEEM TO TRANSLATE TO SPEED
UNSURE HOW TO BALANCE STRENGTH WITH ENDURANCE TRAINING
FIT BUT ALWAYS TIRED, UNDER RECOVRED OR PUSHING THROUGH FATIGUE JUST TO KEEP UP
THERE IS A whole way TO RUNNING PERFORMANCE
Run-Specific Strength Development
Training designed to transfer directly into performance across sports.
Integrated Strength & Endurance Structure
Aerobic development and strength work built together to support sustainable progress, not conflicting training signals.
Movement Quality & Structural Durability
Build efficient mechanics, resilient tissues and long-term performance foundations.
Nervous System Regulation & Intentional Recovery
Balance intensity with recovery strategies that support adaptation and consistent training.
Whole-Human Coaching
Performance support that considers lifestyle, stress, identity and the person behind the athlete.
Breakthrough performance without breaking down.
RUNNING PATHWAYS
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Strength training designed to transfer directly into running performance — improving force production, stiffness, durability and running economy.
Ideal for:
Injury-prone runners
Mileage progression
Performance-focused athletes
Hybrid runners balancing gym and road
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Technical support to improve efficiency, posture and rhythm — helping you run faster with less wasted energy.
Includes:
Movement and stride analysis
Drill progressions and technical cues
Integration into your current training
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erformance testing to identify what’s actually limiting your running.
Assessments may include:
Strength and asymmetry profiling
Reactive strength and stiffness
Movement screening and fatigue tolerance
Run-specific performance indicators
Designed to give clarity — not just numbers.
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Structured aerobic development and race preparation built alongside strength and recovery — not in conflict with it.
Suitable for:
5K → marathon runners
Performance-focused club athletes
Hybrid endurance goals
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Sport specific entry points or deep dives to understand how to train more intelligently. Workshops and consults introduce key principles of The Whole Way — helping athletes, coaches and clubs move beyond guesswork toward purposeful, integrated performance.
COACHING options
Delivering integrated performance coaching across Birmingham and beyond.
From trackside sessions at the Alexander Stadium to small group coaching at Achieve Functional Fitness.
The Whole Way combines elite environments with flexible online support.
Train in person, work remotely, or build a pathway that moves with your life and your goals.
One system. Multiple pathways.
Each adapts to your sport, your goals and how you want to train.
CHOOSE YOUR LANE.
1:1 Support
SPEED. DURABILITY.
REAL PROGRESSION →
GROUP STRENGTH
SUPPORT TO
GO THE DISTANCE →
TRACK SESSIONS
HIGH OUTPUT
ZERO BURNOUT →
Chasing something a little different?
From bobsleigh to decathlon, mountain marathons to paralympic performance.
The Whole Way has supported running performance across more than 20 sports.
If your path doesn’t fit a box, let’s build it together.
High-Performance
MADE HUMAN
Joe Watkins brings over a decade of experience inside elite sport and national performance environments, supporting athletes from development level through to Olympic podium success.
Through the Whole Way, that experience is brought into the real world, helping runners, cyclists, triathletes and hybrid athletes push limits intelligently and build performance that lasts beyond finish lines.
Joe lives the philosophy he coaches, pursuing ambitious hybrid challenges and self directed adventures that reflects his deeper idea of performance and a fuller way of living.
UKSCA-Accredited Strength & Conditioning Coach
12+ years supporting athletes across elite strength, endurance and hybrid performance environments.
Paralympic Gold Medal Performance — Paris 2024
Lead S&C support contributing to gold medal-winning triathlon performance.
British Athletics Talent Programme Coach & Educator
Delivering S&C performance support and education within the national athletics pathway.
From Development Athletes to National Champions
Experience across sprint, middle-distance and endurance performance.
Run-Specific Strength & Concurrent Training Expertise
Building strength that transfers to running while balancing speed, endurance and durability.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.