high
performance
made human
P U S H L I M I T S
S T A Y W H O L E
E N J O Y T H E J O U R N E Y
Coaching, community & events for runners, cyclists, triathletes and hybrid athletes.
PERFORMANCE OFTEN COMES
WITH A COST
Faster times.
Bigger numbers.
More training.
But often at the expense of recovery, health, relationships and long-term sustainability.
The Whole Way takes a different approach. We help ambitious people pursue meaningful performance goals while staying strong, resilient and connected to the rest of their lives.
Because the best performance isn't achieved by sacrificing everything else.
It's built by integrating it.
The Whole Way helps people become
Whole Athletes.
Ambitious enough to chase big goals.
Capable enough to meet them.
Durable enough to keep going.
Balanced enough to enjoy the journey.
One system. Multiple pathways.
Each adapts to your sport, your goals and how you want to train.
YOUR SPORT.
YOUR PATH.
RUNNING
SPEED THAT HOLDS
Explore Pathway →
CYCLING
POWER THAT LASTS
Explore Pathway →
TRIATHLON
GO THE DISTANCE
Explore Pathway →
HYBRID
STRENGTH X ENDURANCE
Explore Pathway →
Don’t see your sport or chasing something a little different?
From bobsleigh to decathlon, mountain marathons to paralympic performance.
The Whole Way has supported athletes across more than 20 sports. If your path doesn’t fit a box, let’s build it together.
ways to work together
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Bespoke support integrating strength, endurance and intelligent recovery into a clear performance pathway.
For individuals pursuing ambitious goals who want coaching aligned to training, racing and long-term development.
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Structured coaching delivered remotely, designed around your schedule, training environment and performance goals.
Hybrid options combine online programming with targeted in-person support where needed. -
Small-group environments designed to develop endurance, strength and technical quality through structured, scalable coaching.
Built for committed athletes who value progression, coaching input and shared training momentum. -
Use targeted testing and performance diagnostics to understand strengths, limitations and where progress should come next.
A clear way to identify priorities, guide decisions and sharpen training focus. -
Curated challenges and group events that create shared momentum, clear targets and meaningful physical experiences.
Designed to test capacity, build confidence and bring training to life beyond the weekly routine. -
Applied workshops and coaching education built around performance problems, practical solutions and sport-specific understanding.
Designed for athletes, clubs and teams who want deeper insight that improves training quality.
breakthrough performance without breaking down
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“Joe was instrumental in helping me win gold at the Paris Paralympics.”
I have worked with Joe for 10 years + and cannot recommend him enough. He always goes above and beyond to come up with creative solutions when I get injured and was instrumental to me winning gold in the Paris Paralympics. Always a great laugh but very serious about getting the best out of you as an athlete. Thanks for everything Joe!
Megan Richter -
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"50 to 44 minute 10K in five weeks — with significantly less knee pain.”
Joe’s knowledge & programming is excellent. Worked with him as an athlete for years and now as someone who just enjoys training and getting better. Went from a 50 minute 10k to 44 minutes off a 5 week block of sessions and experiencing significantly less knee pain through strength programming and mobility too.
Georgia Pexton -
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"Aimed for sub 5:30 and hit 5:04 in my first triathlon"
After retiring from professional squash I decided to give triathlon a go and signed up to Ironman Italy 70.3. I want to thank to the Whole Way Performance for training me for this , as I was aiming for sub 5:30 but managed to hit 5:04 in my first triathlon. I’m looking forwards to going sub 5 now or going the whole way for the full Ironman.
Stuart Macgregor
the coach behind the whole way
Joe Watkins brings over a decade of experience inside elite sport and national performance environments, supporting athletes from development level through to Olympic podium success.
Through the Whole Way, that experience is brought into the real world, helping runners, cyclists, triathletes and hybrid athletes push limits intelligently and build performance that lasts beyond finish lines.
Joe lives the philosophy he coaches, pursuing ambitious hybrid challenges and self directed adventures that reflects his deeper idea of performance and a fuller way of living.
the whole way
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Apply the right stimulus to drive meaningful adaptation — strength that transfers, conditioning that improves performance, and sessions that move you forward.
Not random volume.
Not junk miles.
Intelligent progression. -
Build the capacity to adapt.
Layer intentional recovery, nervous system regulation and intelligent structure so training stress becomes something you can sustain, not just survive.
Performance compounds when the body can absorb the work. -
Build an intelligent system that considers the whole human.
Performance goals and life demands don’t exist in isolation, they interact. Sport should expand your life, not consume it.
Channel your ambition into a structure that supports sustainable, compounding progress — not just race-day results.
Develop in a way that makes you more capable beyond the finish line.
Every athlete is on their own path.
Some need strength integrated into existing training. Others need full performance coaching built around a specific goal.
The right level of support depends on where you are now, what you are aiming for and the realities shaping it.
Support can be delivered in person, online or through a hybrid approach depending on what fits best.
If you're ready to train with ambition, adapt intelligently and build beyond the finish line, the next step is a conversation about the support that fits best.