ride hard.
stay whole
INTEGRATED PERFORMANCE COACHING FOR CYCLISTS
increase power
sustain position
HANDLE MORE MILEAGE
WITHOUT BREAKING DOWN
Many cyclists chase performance through equipment and Training volume alone.
Cyclists often spend thousands chasing marginal gains through equipment, aerodynamics and technology.
But the biggest performance factor is often overlooked
The Human producing the power.
Without the right foundations, power plateaus, durability suffers and progress slows.
Developing the rider is often the most powerful upgrade available.
THE WHOLE WAY
Cycling performance isn’t built in fragments. It’s built when strength, endurance and recovery work together.
The Whole Way is for cyclists pursuing meaningful performance goals who want a smarter, more integrated way to train.
One that considers the whole human, not just the workload.
Ride hard.
stay whole.
Force That Transfers To The Bike
Build strength that improves force production, repeatability and efficiency where it matters most — through the pedals.
Hold Better Positions For Longer
Develop mobility, control and postural strength that supports sustainable riding positions and aerodynamics under fatigue.
Tolerate More Training Without Breaking Down
Increase tissue capacity and structural resilience so you can handle volume, recover well and stay consistent across training blocks.
Produce Stable Power Under Load
Improve lower limb stability, force transfer and coordination to support climbing, sprinting and sustained efforts.
DESIGNED FOR CYCLISTS WHO want breakthrough performance without breaking down
This environment works especially well for athletes who are already riding consistently, but know another layer is needed.
Club riders wanting to move into faster groups without getting dropped
Road cyclists chasing power for KOM climbing and segment crowns
TT and Triathletes needing support for sustained power in aero
Sportive, audax and ultra riders building durability to go the distance
Riders whose endurance is high but force production is underdeveloped
Cyclists managing recurring tightness, niggles or positional fatigue
Riders who know strength should help the bike, not compete with it
AREAS OF Support
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Build strength that transfers directly to force production, fatigue resistance and sustainable power on the bike. Training is designed to support cycling demands without adding unnecessary fatigue or compromising key riding sessions.
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Develop aerobic capacity, threshold control and repeatable endurance around the demands of your riding, whether preparing for long sportives, time trials, road racing or multi-day goals.
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Use targeted strength profiling, movement assessment and practical diagnostics to identify the physical constraints limiting performance and direct training where it matters most.
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Use practical off-bike assessment and on-bike observation to identify position constraints, movement limitations and comfort issues that may affect power, efficiency or durability. This can also guide when specialist bike fitting support is needed.
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From position changes and component choices to practical equipment decisions, small adjustments can have a meaningful impact on comfort, efficiency and confidence. Advice is grounded in both coaching experience and lived cycling understanding.
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High-level integrated coaching around meaningful goals, aligning strength, endurance, recovery and decision-making around the demands of your event. From pacing and preparation to managing fatigue across long efforts, the aim is to arrive ready to perform.
CHOOSE YOUR LANE.
One system. Multiple pathways.
1:1 Coaching
→
HIGH PERFORMANCE SUPPORT
ALIGNED WITH YOUR GOALS, INTEGRATED INTO YOUR LIFE
STRENGTH groups
→
CYCLE-SPECIFIC STRENGTH
DELIVERED IN SMALL GROUPS, SCALED TO YOUR LEVEL
EVENTS + group RIDES
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PERFORMANCE WORKSHOPS, CHALLENGE EVENTS AND CURATED GROUP RIDES
Workshops and Performance Days
Clubs and organisations interested in workshops or education can get in touch to explore tailored support.
High-Performance
MADE HUMAN
Joe Watkins brings over a decade of experience inside elite sport and national performance environments, supporting athletes from development level through to Olympic podium success.
Through the Whole Way, that experience is brought into the real world, helping runners, cyclists, triathletes and hybrid athletes push limits intelligently and build performance that lasts beyond finish lines.
Joe lives the philosophy he coaches, pursuing ambitious hybrid challenges and self directed adventures that reflects his deeper idea of performance and a fuller way of living.
UKSCA-Accredited Strength & Conditioning Coach
12+ years supporting athletes across elite strength, endurance and hybrid performance environments.
Paralympic Gold Medal Performance — Paris 2024
Lead S&C support contributing to gold medal-winning triathlon performance.
British Cycling Pathway Coach & Educator
Currently delivering S&C performance support and education within the British Cycling Olympic pathway (Track, Road & BMX)
Cycle-Specific Strength & Concurrent Training Expertise
Specialist in building strength that transfers to cycling while balancing endurance development.
Coach & Cyclist — Lived Performance Experience
Extensive personal cycling and triathlon background alongside coaching work, including bike building and optimisation, ultra-distance rides, 200-mile Zwift efforts, and racing from sprint to full-distance triathlon.
Every cyclist is on their own journey.
Some need strength integrated into existing training. Others need full performance coaching built around a specific goal.
The right level of support depends on where you are now, what you are aiming for and the realities shaping it.
Support can be delivered in person, online or through a hybrid approach depending on what fits best.
If you're ready to train with ambition, adapt intelligently and build beyond the finish line, the next step is a conversation about the support that fits best.
Unsure where to start. Let’s talk
WHY THE WHOLE WAY IS DIFFERENT?
WHOLE-SYSTEM THINKING
Strength, endurance, recovery and technical priorities are organised so each part supports the bigger picture. Progress is built through integration, not competing signals.
COACHING THAT ADAPTS
Training evolves through feedback, progress and the realities shaping each week. Adjustments are made deliberately so momentum is protected over time.
HUMAN-FIRST DECISION MAKING
Training decisions consider work, stress, recovery and the wider demands shaping performance. Progress that fits real life while supporting growth in sport and beyond it.
EXPERT INPUT WHERE IT MATTERS
Testing, technical work and deeper intervention are used where they create real value. Experience helps determine which inputs move performance forward and which simply add noise.