ride hard.
stay whole

INTEGRATED STRENGTH AND ENDURNCE COACHING TO BUILD
BIG WATTS, SUSTAIN AERO POSITION AND HANDLE HIGHER MILAGE WITHOUT BREAKING DOWN

cycle Problem - IS THIS YOU?

More effort isn’t always the answer. You need a system that helps your body adapt - not just survive training.

Many cyclists chase performance through equipment and volume.

THE whole way TO cycling PERFORMANCE


Run-Specific Strength Development
Training designed to transfer directly into performance across sports.

Integrated Strength & Endurance Structure
Aerobic development and strength work built together to support sustainable progress, not conflicting training signals.

Movement Quality & Structural Durability
Build efficient mechanics, resilient tissues and long-term performance foundations.

Nervous System Regulation & Intentional Recovery
Balance intensity with recovery strategies that support adaptation and consistent training.

Whole-Human Coaching
Performance support that considers lifestyle, stress, identity and the person behind the athlete.


Breakthrough performance without breaking down.

cycling PATHWAYS

  • Strength training designed to transfer directly into running performance — improving force production, stiffness, durability and running economy.

    Ideal for:

    • Injury-prone runners

    • Mileage progression

    • Performance-focused athletes

    • Hybrid runners balancing gym and road

  • Technical support to improve efficiency, posture and rhythm — helping you run faster with less wasted energy.

    Includes:

    • Movement and stride analysis

    • Drill progressions and technical cues

    • Integration into your current training

  • erformance testing to identify what’s actually limiting your running.

    Assessments may include:

    • Strength and asymmetry profiling

    • Reactive strength and stiffness

    • Movement screening and fatigue tolerance

    • Run-specific performance indicators

    Designed to give clarity — not just numbers.

  • Structured aerobic development and race preparation built alongside strength and recovery — not in conflict with it.

    Suitable for:

    • 5K → marathon runners

    • Performance-focused club athletes

    • Hybrid endurance goals

  • Sport specific entry points or deep dives to understand how to train more intelligently. Workshops and consults introduce key principles of The Whole Way — helping athletes, coaches and clubs move beyond guesswork toward purposeful, integrated performance.

Enquire about support

COACHING options

Delivering integrated performance coaching across Birmingham and beyond.


From trackside sessions at the Alexander Stadium to small group coaching at Achieve Functional Fitness.
The Whole Way combines elite environments with flexible online support.
Train in person, work remotely, or build a pathway that moves with your life and your goals.



One system. Multiple pathways.
Each adapts to your sport, your goals and how you want to train.

CHOOSE YOUR LANE.

1:1 Support

SPEED. DURABILITY.
REAL PROGRESSION →

GROUP STRENGTH

SUPPORT TO
GO THE DISTANCE →

WORKSHOPS + EDUCATION

HIGH OUTPUT
ZERO BURNOUT →

Chasing something a little different?

From bobsleigh to decathlon, mountain marathons to paralympic performance.
The Whole Way has supported running performance across more than 20 sports.
If your path doesn’t fit a box, let’s build it together.

Start a conversation.

High-Performance
MADE HUMAN


Joe Watkins brings over a decade of experience inside elite sport and national performance environments, supporting athletes from development level through to Olympic podium success.

Through the Whole Way, that experience is brought into the real world, helping runners, cyclists, triathletes and hybrid athletes push limits intelligently and build performance that lasts beyond finish lines.

Joe lives the philosophy he coaches, pursuing ambitious hybrid challenges and self directed adventures that reflects his deeper idea of performance and a fuller way of living.

UKSCA-Accredited Strength & Conditioning Coach
12+ years supporting athletes across elite strength, endurance and hybrid performance environments.

Paralympic Gold Medal Performance — Paris 2024
Lead S&C support contributing to gold medal-winning triathlon performance.

British Cycling Pathway Coach & Educator
Currently delivering S&C performance support and education within the British Cycling Olympic pathway (Track, Road & BMX)

Cycle-Specific Strength & Concurrent Training Expertise
Specialist in building strength that transfers to cycling while balancing endurance development.

Coach & Cyclist — Lived Performance Experience
Extensive personal cycling and triathlon background alongside coaching work, including bike building and optimisation, ultra-distance rides, 200-mile Zwift efforts, and racing from sprint to full-distance triathlon.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

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