TRI hard.
stay whole.
INTEGRATED PERFORMANCE COACHING FOR TRIATHLETES
Push limits.
Stay whole.
The Whole Way aligns ambition with execution.
Swimming, cycling, running and strength developed as one system.
Endurance and recovery integrated.
Coaching considers the human behind the athlete, not just the workload.
You train hard.
You achieve goals you didn’t realise were possible.
You get breakthrough performance without breaking down
TRIATHLetes we work with
Triathletes preparing for:
Sprint and Olympic distance racing
70.3, Ironman and long-course events
First triathlon or stepping up in distance
Performance-focused age group racing
Kona qualification and elite pathways
Athletes who want to:
Integrate strength training without compromising endurance
Balance three disciplines without constant fatigue
Improve durability across long race seasons
Train with structure rather than random sessions
CHOOSE YOUR LANE.
One system. Multiple pathways.
1:1 Coaching
→
HIGH PERFORMANCE SUPPORT
ALIGNED WITH YOUR GOALS INTEGRATED INTO YOUR LIFE
STRENGTH groups
→
DISCIPLINE SPECIFIC STRENGTH TRAINING DELIVERED IN SMALL GROUPS & SCALED TO YOUR LEVEL
group TRAINING & EVENTS
→
STRUCTURED PERFORMANCE SESSIONS, CHALLENGE EVENTS & CURATED GROUP WORKSHOPS
Built around flagship environments including Alexander Stadium and Achieve Functional Fitness, with additional coaching delivered across Birmingham’s wider training environments.
COACHING LOCATIONS
Delivering integrated performance coaching across Birmingham and beyond.
AREAS OF SUPPORT
INTEGRATED STRENGTH
Strength that supports performance without competing with your sport.
SPEED & ENDURANCE
Develop pace, aerobic capacity and repeatable endurance for your goal.
TECHNICAL DEVELOPMENT
Improve movement quality, mechanics and sport-specific efficiency.
REGULATION & RECOVERY
Build the capacity to adapt, regulate stress and recover intentionally.
RACE PREPARATION & EVENT STRATEGY
Training structure, pacing and preparation for key events.
PERFORMANCE TESTING & DIAGNOSTICS
Use targeted profiling and analysis to uncover key performance priorities.
DURABILITY
& RESILIENCE
Build tolerance to load and reduce fragility under pressure.
HUMAN PERFORMANCE
COACHING
Build training that works with real life and supports growth beyond sport.
Every triathlete is on their own path.
Some need strength integrated into existing training. Others need full performance coaching built around a specific goal.
The right level of support depends on where you are now, what you are aiming for and the realities shaping it.
Support can be delivered in person, online
or through a hybrid approach depending on what fits best.
If you're ready to train with ambition, adapt intelligently and build beyond the finish line, the next step is a conversation about the support that fits best.
Unsure where to start. Let’s talk
It attracts people who want to explore what they’re capable of.
Early mornings in the pool.
Long rides that test your patience.
Runs that demand resilience after hours already spent training.
Big goals aren’t the problem.
TRIATHLON IS DESIGNED
TO TEST LIMITS
training easily becomes fragmented
Swim programmes chasing endurance before technique exists.
Bike training that steals energy from the run programme.
Strength work layered on top of everything.
When training isn’t integrated, performance eventually stalls and the system breaks.
WHY THE WHOLE WAY IS DIFFERENT?
WHOLE-SYSTEM THINKING
Strength, endurance, recovery and technical priorities are organised so each part supports the bigger picture. Progress is built through integration, not competing signals.
COACHING THAT ADAPTS
Training evolves through feedback, progress and the realities shaping each week. Adjustments are made deliberately so momentum is protected over time.
HUMAN-FIRST DECISION MAKING
Training decisions consider work, stress, recovery and the wider demands shaping performance. Progress that fits real life while supporting growth in sport and beyond it.
EXPERT INPUT WHERE IT MATTERS
Testing, technical work and deeper intervention are used where they create real value. Experience helps determine which inputs move performance forward and which simply add noise.
High-Performance
MADE HUMAN
Joe Watkins brings over a decade of experience inside elite sport and national performance environments, supporting athletes from development level through to Olympic podium success.
Through the Whole Way, that experience is brought into the real world, helping runners, cyclists, triathletes and hybrid athletes push limits intelligently and build performance that lasts beyond finish lines.
Joe lives the philosophy he coaches, pursuing ambitious hybrid challenges and self directed adventures that reflects his deeper idea of performance and a fuller way of living.
UKSCA-Accredited Strength & Conditioning Coach
12+ years supporting athletes across elite strength, endurance and hybrid performance environments.
Paralympic Gold Medal Performance — Paris 2024
Lead S&C support contributing to gold medal-winning triathlon performance.
Olympic Talent Programme Coach & Educator
Delivering S&C performance support and education within the national athletics, cycling and swimming pathways.
From Development Athletes to National Champions
Experience across sprint, middle-distance and endurance performance.
Triathlon-Specific Strength & Concurrent Training Expertise
Building strength that transfers to all three disciplines while balancing speed, endurance and durability.
Big goals rarely need more noise.
They need the right next step.
Unsure where to start or have questions?
Let’s talk.